McQ will show for the first time at London Fashion Week in February 2012.

The Alexander McQueen diffusion line's catwalk show of their autumn/winter 2012-13 collection will serve as a preview for the label's debut store opening later in the year.

McQ are to open a store carrying womenswear, menswear and accessories in a Georgian townhouse in London's exclusive Mayfair district.

Yesterday (22.11.11), it was announced that Stella Mccartney will also show for the first time at London Fashion Week.

The British designer will showcase a "one off special fashion presentation" on February 18 ahead of an assault on the British capital which will see her launch a 'World of Stella' exhibition of Selfridges, a new fragrance launch, and the opening of a second store.

However, she will then present her new collection in Paris, France as she has done for the past decade.

Alexander McQueen - who was known as Lee to friends - committed suicide in February 2010 but his successor Sarah Burton recently revealed the company still runs as if he were alive.

She explained: "Lee used to always say that you have to know all the rules to be able to break them.

"We have an open studio, so a big room, and it's very visual. On the wall, there are just hundreds of images from all different kinds of periods and fabrics. Lee taught me to do things in a three-dimensional way."