Spurlock begins by giving us a little background. He shows how we've gone from a relatively unhealthy nation to a morbidly obese one in surprisingly short order. Doctors warn that at the rate we're going, one in three children born in 2000 will develop diabetes. Even smoking is expected to lose its title as the number one preventable cause of death to obesity-related disease. The stakes are clear. But why pick on poor old McDonald's?
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The singer introduced "the next generation" in Iceland.