The pilot got lukewarm reviews, but the ratings were an improvement to recent OWN productions.
It’s a very, very strange situation when a show that’s meant to depict a celebrity’s journey to recovery gets judged on its entertainment value. Still, that is the way it goes in celebrityland, so how did Lindsay Lohan’s OWN pilot fare? Not too well, according to ratings. The Hollywood Reporter says that the pilot episode of Lindsay only drew in about 892,000 viewers. Even so, at 10PM on a Sunday, that’s a small improvement on recent ratings for the same time slot.
Oprah is helping Lohan restart her career in exchange for a ratings boost for OWN.
In addition, Lindsay seemed to help the network towards its goal of attracting a younger demo to OWN. The show was popular with women aged 18-34, with whom the premiere's .53 rating was up 231 percent from the year prior. In addition, the total number of viewers marked the highest draw in six weeks for OWN. Not bad for a pilot, which has been labeled bland and mostly uneventful by critics. The show’s ratings can’t compare to those of Oprah’s interview with Lohan last year, but Lindsay definitely has development potential.
"We knew statistically speaking, from a ratings point of view, that we wanted to bring a different audience to this network," OWN president Erik Logan told The Hollywood Reporter on Monday.
The Lindsay premiere did well in comparison to similar formats, ranking third in behind Iyanla: Fix My Life and Life with La Toya.
Lohan's show finally gave OWN a much needed boost in the 18-34 demo.