Lindsay Lohan's mum DINA has landed a new shoe deal with Long Island, New York footwear company I Love My Shoes.
Dina will front a new bargain line for the brand.
I Love My Shoes founder Robert Yeganeh tells Eonline.com, "She will do a radio and TV commercial and she will sit in on the casting call to find two or three hot girls we need for the commercial. Although she won't be the designer of the line…she'll definitely have a major influence in which direction it will go.
"She's definitely got a good eye and she's got it together. She may not be followed as a fashionista but, if the shoes are designed right and priced under $100, they will sell."
Yeganeh hopes to launch the line just before Mother's Day next year (10).