British singer Lily Allen has shrugged off criticism of her latest pop promo by animal rights activists, insisting she doesn't care who she offends with her antics.

The Smile hitmaker releases her latest single Air Balloon next month (Mar14) and the accompanying video was unveiled earlier this month (Feb14).

Footage of Allen sitting on the back of a zebra in the promo was condemned by bosses at People for the Ethical Treatment of Animals (Peta), with a spokesman blasting the star for using animals as "props or transportation".

However, Allen is adamant she is not upset about the criticism, telling Britain's Daily Star newspaper, "You're always going to annoy someone so it doesn't really bother me."