Lil Wayne dropped by PepsiCo as a spokesperson for Mountain Dew following his outrageously offensive lyrics in 'Karate Chop'
Lil Wayne will no longer serve as a spokesperson for Mountain Dew following the controversy surrounding a line in his song 'Karate Chop,' which was released in February. In the song he eloquently discusses the merits of rough sex, comparing it to the murder of Emmett Till.
"Pop a lot of pain pills, 'bout to put rims on my skateboard wheels ... beat that p***y up like Emmett Till." - No that isn't the Facebook status of a fourteen-year-old, sexually frustrated boy, but the line that landed Weezy, 30, in trouble and cost him his partnership with Mountain Dew - TMZ first reported. The drinks brand, owned by PepsiCo, have since severed all ties with the 'rapper', although it is unknown whether the existing commercials featuring Wayne will continue to air (they probably wont).
Lil Wayne was rightly dropped by the drinks company.
Till's death in 1955 when he was only 14 is often considered, along with Rosa Park's defiance aboard a Montgomery bus, as being one of the tipping points for the civil rights movement in America after he was beaten to a pulp, shot and dumped in a river for apparently flirting with a white woman. Wayne has since issued a statement apologising for the lyric and sent a letter to Till's family, who rightly rejected his piddly attempts to make amends, saying the statement "falls short of an apology."
Recently, a commercial filmed by fellow rapper Tyler, The Creator for Mountain Dew was dropped by the company for being 'racist', something that Tyler and others have disputed. Maybe Mountain Dew should look to a different musical genre to find their spokespeople in future then.
Tyler, The Creator's Mountain Dew advert was considered too racist for TV.