Liam Gallagher is moving onto the luxury fashion circuit by showcasing his latest Pretty Green collection at London Collections: Men autumn/winter 2013-14 next month.
Liam Gallagher will show his Pretty Green collection at the London Collections: Men autumn/winter 2013-14 next month.
The Beady Eye frontman is making his first venture into the luxury fashion circuit by showcasing his latest collection at the event.
Pretty Green will give a cinematic presentation on January 7 at the Arts Club in Mayfair, documenting the brand's history, while mannequins will also be on display to showcase the garments close up.
Additionally, the label will expand further with a catwalk show for spring/summer 2014.
Pretty Green brand director Nigel Grant told Vogue.co.uk: ''We are delighted to be a part of the forthcoming LC: M event in January and this will be the first time we have participated.
''Our event will showcase our journey so far and preview the next autumn/winter 2013-14 collection. It's going to be a party with attitude reflecting the brands fusion of music and fashion.''
Liam launched Pretty Green in March 2009.
The label generated a turnover of £4 million in the first year alone and has steadily grown, including collaborations with Paul Weller and a new accessories collection.