The 'Beady Eye' frontman launched his own menswear range Pretty Green in 2009 and when asked why people should buy his clothes over those by other musicians such as rapper Jay-Z, he claimed his clothes lead to better success with women.
He told Spin.com: "You're going to be f***ing arrested wearing his gear and you're going to pull a really nice-looking bird wearing mine."
Liam has previously revealed even though his fashion label has been very successful, he would still continue to do it even if it didn't make any money because he loves designing for "lads on the street".
He said: "I don't like to talk about money - it's vulgar. Even if it didn't make a lot of money, I'd still do it.
"We're not like all them fashion designers. These are just for lads on the street.
"We're only gonna get better. We're gonna be the boys for the next 20 years or however long we want to go for. But it's not all about parkas and desert boots, I don't know where we gonna go, but we'll go there. But this year we're doing capes and everything - the lot. "