Liam Gallagher has given his fans the chance to star in an advert for his fashion label Pretty Green as he launches his new sunglasses collection.
Liam Gallagher has given his fans the chance to star in an advert for his fashion label.
The Beady Eye singer - who founded the Pretty Green label - invited members of the public along to meet him behind-the-scenes and gain a starring role in the campaign for his new eyewear range.
The first 50 customers to buy the limited edition sunglasses were lucky enough to win a ticket giving them the chance to model the shades in front of acclaimed photographer Tom Oxley, who has previously worked with Adele and Professor Green.
The range of sunglasses features eight iconic designs which will are available from one of the 11 Pretty Green stores in the UK or online
Liam previously admitted he decided to turn his attention to fashion because people in the music industry are Clueless.
He told The Daily Telegraph newspaper: ''No one's making money out of records so it has been a good move. But it wasn't a planned move, it just happened.
''I don't want to get caught up in [fashion]. I'm not hostile, but 90 per cent of the music business is run by idiots and I'll guess it's the same for fashion, know what I mean?''