Liam Gallagher's label Pretty Green is full of "timeless, classic clobber".
The rocker - who launched his own fashion line last year - deliberately kept his designs and ideas simple but opted for luxurious fabrics to make sure the range wasn't too "wild".
He said: "Pretty Green is timeless, classic clobber. Nothing too wild - parkas, nice macs, boating blazers, quality button-down shirts, polo shirts, desert boots - all made really well in really nice materials. It's quality."
The 37-year-old singer runs his label on a collection of simple rules and if an item doesn't look good on him, it won't make it into his clothing range.
He explained to Esquire magazine: "We discuss ideas, then they make them up, and if it doesn't look good on me, then I'm not f***ing having it. I'm not a fashion man but I know what looks good and what I like and that is as far as it goes. It's more about style really than fashion, and Pretty Green won't take any notice of trends. Fashion comes and goes. Style remains. I hate it when people say, 'That goes with that, and that with that.' I say, 'Well f**k of! I'll do what I like.' "