Lewis Hamilton and Lucky Blue Smith join forces with L'Oréal Men Expert

Lewis Hamilton - A man who's in control, for whom performance is the number one priority, Lewis Hamilton has the rare ability to combine a steely determination to stay in first place with the philosophy that success is a frame of mind. Sharing his life with ten million online fans, His advice: "Believe. Work hard. Trust in yourself." - - Tuesday 1st March 2016 (2 Pictures)


Lewis Hamilton 1

Lewis Hamilton
Photo credit: Supplied by


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L'Oréal Men Expert has chosen Lucky Blue Smith as the new male face for the brand. Lucky Blue Smith is owning the world's fashion runways, and is hailed the biggest male model in the world today. His platinum blonde hair with blue steel eyes recall his style icon James Dean, and give him the kind of appeal that has made more than one of his 2 million followers, called his Lucky Charms, faint when they meet him. The embodiment of the new Alpha Male generation of L'Oréal Men Expert, Lucky Blue Smith will represent Men's Expert HydraPower, the moisturizing skincare range for all skin types. Ultra cool and super fresh, L'Oréal Men Expert products fit perfectly with Lucky Blue Smith's way of being ! "Lucky Blue Smith embodies the new Alpha Male at L'Oréal Men Expert. Confident, he's the force behind his own success, a model made on social media, but not only. Truly connected to his followers, he creates a whole new level of connection by organising meet ups with his fans. His incomparable, almost ethereal look, and his selfie-made story is one that L'Oréal Men Expert connects with. He's an Alpha Male, a social media-made style leader for his generation, men and women alike," said Cyril Chapuy, L'Oréal Paris Brand Global President "I travel a lot and go to different countries almost every week. My jet lag can get out of hand and I have to take care of my skin. So when I was asked if I wanted to be one of the L'Oreal Men Expert's face for grooming I was super stoked and honored. I am very excited to join the L'Oreal family and get to use amazing products every day." said Lucky Blue. Barely a year after his runway debut, Lucky Blue Smith is the name on every teenager's retweet and the model on the runway for the biggest fashion houses in London, Milan, Paris. The epitome of cool, second only to Kanye West in GQ's Most Stylish Man of the Year, awards, Lucky Blue won both the industry vote and the readers choice in models.com Mod

Lewis Hamilton and Lucky Blue Smith 2

Lewis Hamilton and Lucky Blue Smith
Photo credit: Supplied by


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Next Lewis Hamilton Slideshow: 2016 amfAR New York Gala - Red Carpet Arrivals - New York New York United States - Wednesday 10th February 2016

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