Lara Stone has become the new face of Prada's Infusion d'Irisfragrance perfume.
The Dutch model will join Sasha Pivovarova - who has fronted the scent since its 2007 launch - in the latest campaign, quashing rumours she was set to replace her.
While Lara will be the face of Prada's new Eau de Toilette, Sasha's image will still be used to advertise the Eau de Parfum version of the scent.
Lara's sexy campaign was shot by acclaimed photographer Steven Meisel, who has been behind many Prada adverts.
The Prada campaign is the latest in a string of deals Lara has signed recently.
She is currently the face of Versace scent Versus and walked the runway in the Givenchy and Chanel couture shows at Paris Fashion Week.
She also famously took over from Madonna as the face of Louis Vuitton and currently fronts campaigns for Jaeger and Eres.
The 25-year-old beauty has taken the fashion world by storm with her UK size 8 figure, which is deemed 'curvy' by catwalk standards and thinks her frame may by the reason for her success.
She has previously said: "I'm different because I am fat. It would be nice if I wasn't the only person with t*ts and an a**e.
"If I could have the discipline to be super-skinny I would be. I think of dieting, then I eat pizza. I'm a woman, and every woman wants to be thinner - unfortunately."