Singer Lana Del Rey is set to become the new face of Swedish high street store H&M.
Lana Del Rey is set to become the new face of H&M.
The 'Video Games' singer - who already has a Mulberry bag named after her - is said to be in the middle of shooting a campaign for the Swedish high street store, with the ads being revealed later this year.
A source told the New York Post newspaper: ''She's shooting an H&M campaign in New York.''
Earlier this year, luxury label Mulberry created a bag in her honour and she admits it was a dream come true.
She said: ''I love the design, it's a perfect mix between Old School Hollywood and contemporary style. It's an honour that such a classic and prestigious brand would name a bag after me.''
Mulberry creative director Emma Hill added: ''We wanted to design a gorgeous bag that reflected Lana Del Rey's style and beauty so we thought the bag should be simple and structured yet relevant for now and recognisable instantly as a classic Mulberry piece. We wanted it to be functional with an uptown twist as Lana is such a wonderful Uptown Girl herself; its shape implies structure yet it has gorgeous squidgeablity! To me it also had to be very Mulberry, very us so we gave it the classic postman's lock hardware and a great front pocket - for all your bits and pieces! It's a mixture of Mulberry, a touch of Lana's old-school glamour, and total practicality: it's quickly become our best friend!''