Lady GaGa takes center stage in an ad for her new fragrance. The pop superstar decided against wearing an outlandish outfit for the campaign, instead stripping down to absolutely nothing, just about.
Gaga is seen holding the perfume bottle and wearing a black mask, as men climb over her body, cleverly covering certain areas. The campaign, shot by photographer Steven Klein, is accompanied by the name of the fragrance 'Lady Gaga Fame', and the tagline 'The First Ever Black Eau de Parfum'. The singer, 26, shared the snap with Twitter fans on Monday (July 16, 2012), saying, "I won't lie I'm a bit nervous. It's been a while since I shared some work with you.But I'm so proud of Steven [and] I, we really did not sleep!". Last year, the superstar caused a stir by telling an Australian radio show that her fragrance would smell "like an expensive hooker", saying, "[Blood and semen] is in the perfume but it doesn't smell like it.You just get sort of the after feeling of sex from the semen and the blood is sort of primal. And the blood was taken from my own blood sample so it's like a sense of having me on your skin". According to Women's Wear Daily, the perfume features notes of saffron, apricot nectar, belladonna and honey. The fragrance appears black in the bottle, though actually sprays on clear.
'Lady Gaga Fame' will be released worldwide in late August 2012 and is expected to become one of the biggest selling celebrity fragrances.