kris jenner has warned her fans to drink responsibly on New Year's Eve.

The 'Keeping Up with the Kardashians' star has teamed up with rapper Diddy's CIROC vodka company and transportation start-up Uber to promote a safe lift home campaign and urged people not to drink too much as they prepare to ring in 2014.

In a new video for the #CircoTheNewYear campaign, the 58-year-old says: ''You know I like to get up and dance and enjoy a cocktail once in a while but celebrating responsibly comes first.''

Kris then explains how people can earn free lifts home on New Year's Eve through the campaign by posting messages on Twitter using the special hashtag.

She then adds: ''And remember to always celebrate life responsibly.''

Despite suggesting she plans to get into the party spirit, Kris previously revealed that she was looking forward to a low key New Year's with her six-month-old granddaughter, North West, in Los Angeles.

She recently said: ''I have a date, and her name is North. North West is my kiss.''

The reality star, who announced her split from Bruce Jenner after 22 years of marriage in November, is rumoured to be dating Ben Flajnik, 31, but has been coy about her romance with the former 'The Bachelor' star to date.

The duo were spotted at Kanye West's concert in Los Angeles in October and also enjoyed a shopping trip in New York City later that month.