The Kardashian sisters are to launch an exclusive fashion line for UK high street store Dorothy Perkins.
The Kardashian sisters are to launch an exclusive fashion line for Dorothy Perkins.
Kim, Khloe and Kourtney Kardashian have teamed up with British businessman Sir Philip Green to create a range for his UK high street chain and he is convinced it will be a huge hit.
He told WWD: ''Having reviewed the product with Bruno and the team a few weeks ago, I felt that there was an excellent fit for Dorothy Perkins. I believe our customers will love The Fashion looks. They passionately follow celebrity lifestyle, and the Kardashian sisters rank top when it comes to whom they relate to in the fashion stakes.''
Kim then tweeted: ''We could not be more excited!''
The affordable range is currently sold in the US in department store chain Sears, and comprises denim, accessories, shoes and homeware.
Philip - who also earns BHS and Topshop - added: ''Retail is tough everywhere. The consumer is savvy. You have to be price-driven. Customers always want a variety. It's about providing the whole package to the consumer, not about the garment.''
Kim, Khloe and Kourtney already have their own ranges of nail polishes, swimwear and eyewear.