LONDON, May 1: Bauer Media UK, owner of Kiss, the largest UK commercial radio station for 15-34 year olds, has today announced it is to launch two new digital radio stations - Kisstory and KissFresh - in a landmark move for the brand.
The two new stations will launch on May 7th across multiple platforms - digital TV, mobile, tablet and desktop - serving audiences with Kiss content in new ways. The new launches further evidence Kiss' 'Hear It, See It, Share It' strategy to push content across platforms of engagement people want and to be 'always on' in all the right places.
KissFresh, a brand new on-demand digital station playing non-stop new beats including hip-hop, R&B, EDM, House and garage, is launching via the new Kiss Player accessible via desktop and mobile web on smartphones and tablets, and through the new KissKube iOS app on tablets and mobile. Launched in response to audiences wanting new music, the station demonstrates Bauer and Kiss' commitment to supporting new artists and reaching new audiences. It will also broadcast hour-long mixes from a range of new DJs and specials from artists such as Daft Punk.
Kisstory, the hugely popular hour-long daily slot on Kiss that reaches 1.3m weekly listeners, will launch as its own station on the Freeview TV platform (channel 714), and will also be available via the new Kiss Player and KissKube iOS app. The station will play non-stop old skool and anthems and is launching in response to positive audience feedback from research into Kisstory listeners.
The new KissKube iOS app launches in mid-May and enables users to listen live to Kiss FM, Kisstory and KissFresh. Other new features allow users to download shows for offline listening; get the latest KISS FM news, videos, competitions and social updates; and share KissKube content with friends via email, Facebook and Twitter. The KissKube app will be available on the Blackberry and Android platforms later in 2013.
Steve Parkinson, MD Bauer Radio London, said: "Kiss was born as a dance radio station at a time when genres were very specific but fast forward to the present day and the evolution of music is so wide that one Kiss station alone cannot deliver everything. It's the right time to launch KissFresh, Kisstory and a new KissKube app as brilliant new additions to the Kiss brand. We're giving audiences more of what they want whilst attracting new audiences and commercial partners with what we know are fantastic music and content formats."
Andy Roberts, Group Programme Director at Kiss, added: "These new launches see Kiss grow through its love for the old and desire for the new. KissFresh will highlight the unknown and known, whilst Kisstory will bring you timeless tunes celebrating memories of good times, the places and people you hung out with and the music you shared with your mates. Kisstory tunes are the DNA that built the Kiss we know today and they're the tunes Kiss made famous. We really excited to launch these two stand-alone digital stations that allow listeners the opportunity to consume whenever and however they want."
The two new brand extensions for Kiss come as the brand unveils a new strapline - 'The Beat of the UK' - representing energy, heart beat and a strong pulse 24/7.
The new stations also follow the recent announcement that Kiss launched a completely new version of its digital media player - the KISS player - allowing listeners to listen and watch Kiss live online with an all-new mobile optimized media player. Kiss has also recently been added on the Digital One national DAB channel, increasing the station's national reach to 85% of the UK population, a 21% increase in coverage.
The latest RAJAR figures showed that KISS UK reaches 4.4m listeners, up 2.1% yoy, and it remains the largest UK commercial radio station for 15 - 34 year olds.