It was only a matter of time, and a slew of ostensibly free-to-play games, before a celebrity decided to cash in on the mobile gaming market. Kim Kardashian, or to be precise, an employee of hers with a penchant for making loads of money, is the first. And it’s huge.

Kim Kardashian: HollywoodKim Kardashian: Hollywood is pulling in money

It’s so huge, it’s already grossed something like $200m, and with 6 months left of the year, will probably – nay definitely – become one of the most profitable videogames 2014 has seen.

More: Kim Kardashian And More Celebrity Video Games

"It might be our biggest game of the year," CEO Niccolo de Masi said. "We're not surprised. Kim is a one-of-a-kind talent with an incredibly precise fit to the game engine that we tailored but already had in the company."

If any game typifies the ‘free-to-play- model it’s Candy Crush – the game turned over millions of dollars in profit through small in-app purchased. But Kardashian has managed to top that, melding together the worst aspect of videogaming and the worst aspect of celebrity culture to create a game in which you can end relationships to further your stardom and buy a necklace for $60 in cold, hard currency. 

It’s also a kick in the teeth for a game like Hearthstone which, with an already established fanbase and rave critical reviews, deserves to be atop the app-store charts. But Blizzard is making moves to rectify this, like a new game mode and an expansion to iPhone and Android versions to complement the PC and iPad versions that already exist.

Hearthstone While Hearthstone languishes at 23rd in the iTunes chart for the year

“With a significant ‘Adventure Mode’ content update coming this summer, we expect the game to return to the top 20 before the end of Q3,” Cowen & Company analyst Doug Creutz noted in a note to investors. “We also believe the planned smartphone versions of the game will be successful.”