It's true that it's sometimes a thin line between love and hate. One person's kitsch can be another's high culture. In music, as in film, it can often become a tightrope walk of unsurety for an artist, not knowing if they'll drop into the box of good taste and critical acclaim or into cliché corner.
Kill It Kid have had it all over the last few years with many plaudits as well as the odd wobble. On balance, however, you'd have to say that since the release of their eponymous debut album back in 2009, KIK have been raved about more than they've been derided; hailed as one of the best new bands around at the time. Five years on from their warm welcome and ever more expectant audience, their sound has changed and the reception has shifted. The jury is not so much out on 'You Owe Nothing' as it is hung.
With a sound that is now more rock driven than ever, Kill It Kid have largely eschewed any need for subtleties and instead gone for a full on, in 'yer face, no holds barred aural onslaught. From the incendiary opening bars of 'Black It Out', the four-piece Somerset band go hard and heavy with scuzzy guitar riffs, throaty rasping vocals, acutely delivered in the main by Chris Turpin, and some potent percussion. There is little let up in intensity or immediacy through 'High Class' and 'Sick Case Of Loving You' (nice but under played piano) as Kill It Kid mix up a cocktail of White Stripes, Subways and Black Keys sounds. It's loud, it's raucous, it's fired up, it's full of energy and intent and it's certainly unflinching but, by throwing everything at the wall, KIK have not only had some good stuff stick they've also had some bad.
Continue reading: Kill It Kid - You Owe Nothing Album Review