Kid Rock has caused controversy among African-American civil rights leaders after National Association for the Advancement of Colored People (Naacp) officials chose to honour the rocker at an upcoming Detroit, Michigan gala.
The rocker is a local boy done good and organisation bosses are keen to honour him at their annual 1 May (11) event for all the work he does for African-Americans and the city of Detroit.
But his ties to the once-racist deep south and his affiliation with the American Civil War-era Confederate Army flag, which has been adopted by white supremacists, have irked many civil rights activists.
Some supporters of the Naacp have announced they'll be boycotting the fundraiser because Kid Rock is to be honoured with the Great Expectations Award.
Leading Detroit activist Adolph Mongo tells the Detroit News, "It's a slap in the face for anyone who fought for civil rights in this country. It's (Confederate flag) a symbol of hatred and bigotry."
But the director of the Naacp's Detroit branch, Donnell R. White, insists Kid Rock is the perfect choice for the award.
He states, "He has consistently lifted up the Great Expectations of many persons... concerning the future of the city."
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