Kid Rock is set to take a hefty pay cut this summer (13) after unveiling plans to charge fans just $20 (£12.50) to attend dates on his new U.S. tour.
The rap-rocker has recruited ZZ Top, Kool & The Gang and Uncle Kracker to join him on select dates across the country and he's making it budget-friendly for devotees by fixing ticket prices for the $20 Best Night Ever trek.
He has also worked out a deal with bosses at each venue on the schedule to reduce costs on everything from parking to beer to merchandise.
He says, "Everyone knows the economy is still hurting people across the country, but I didn't want that to be a reason why everyone couldn't get out and enjoy themselves on a summer night. So we're going to throw the biggest and best party ever, with prices across the board that are reasonable and transparent. No hidden fees, no gimmicks.
"We're not sparing any expense on this tour, we're going over the top as always, but that doesn't mean we're going to ask the fans to pay more... Someone has to go out there and fight these high prices and change things up, and I'm lucky enough that I can afford to take a pay cut. $20. Best night ever."
Kid Rock will kick off the live dates in Virginia on 28 June (13) and will perform in cities including Cleveland, Ohio; Houston, Texas; Chicago, Illinois; Atlanta, Georgia, and his native Detroit, Michigan. He will wrap up the shows in Tampa, Florida on 15 September (13).