Khloe Kardashian has teamed up with the World Wildlife Fund (WWF) for a stylish campaign.
The 'Keeping Up with the Kardashians' star, who was previously a spokesperson for PETA, is the face of the organisation's NEW Prizeo campaign, which aims to help save the 3,200 wild tigers left in the world, and as part of her involvement will take one lucky donor on a free shopping spree in her designer store Dash, during which she will act as a personal stylist.
The 29-year-old brunette beauty said: ''I have always been a lover of exotic cats - leopard, tigers, lions, you name it. And I never knew how almost to extinction tigers were in the wild. And as soon as I became aware of that information just a few years ago, I really became passionate about just having a voice and letting people know that we need to protect our wildlife.''
Khloe, who is married to basketball star Lamar Odom, helped raise $15,000 for the organisation in a week after she tweeted its phone number to her followers, according to EOnline.com.
She hopes her fans will be equally supportive of her new campaign.
She said: ''I am so thankful to all my fans for supporting me and for supporting the causes that I love and that are so dear to my heart.''
Khloe stopped supporting PETA in March 2012 after it voiced its support for a woman who flour-bombed her sister Kim on the red carpet for wearing fur.
Announcing her departure from the group, Khloe said: ''I just received word that the woman responsible has very close ties to PETA, despite PETA publicly stating otherwise.
''I've been a vocal supporter of PETA for a long time but I have also been very vocal about anti-bullying, so this was a huge disappointment for me. As you all know, I don't condone violence and bullying and what happened last Thursday was just that.''