Model Kendall Jenner has followed in the footsteps of Kate Moss and Cara Delevingne, by becoming the face of Spanish high-street brand Mango. But while landing the gig may have been one of the biggest coups of Kendall’s career, the model and the brand are facing backlash over the campaign’s ‘Tribal Spirit’ theme.

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After images of the campaign were released earlier this week some took to twitter to voice their objection and ask why Kendall, a white model, was chosen to represent a collection inspired by the African Savanna.

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‘Lol at Mango's new collection being called Tribal spirit. Lol at Kendall Jenner being the face of that collection,’ wrote one twitter user. Another asked, ‘Mango’s new campaign Tribal Spirit is inspired by the African Savannah & Kendall Jenner, a white girl, is the model??? Why????????’

Explaining their decision to use Kendall to Women’s Wear Daily, Mango's Vice President Daniel Lopez said, "We thought that she was the best model to embody this trend. And obviously the upside with that is that, as a model, she's very professional, she works fantastically. As a celebrity she has huge repercussions in the market and among her followers.”

The’ Tribal Spirit’ images are reportedly the first of four trends Kendall will model in the full SS16 campaign. Speaking about the campaign earlier this week Kendall said: “I am delighted to have been chosen to present the Tribal Spirit part of the collection. I love wearing the designs, fabrics and shapes.”

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“They really speak of the allure of nature which I know this collection was inspired by. The shots we created on set reflect the natural undertones of the collection while showing really beautiful, striking pieces. It was a great shoot and working with the entire Mango team was an amazing experience!"