Much of the fun of the old Rocky and Bullwinkle cartoons came from the constant wordplay and ironic humor that marked the 60s series. The various puns and wink-wink self-references flew around more than that little squirrel. The live action-meets-animation film chapter, then, has the right idea. The Adventures of Rocky and Bullwinkle starts off as a giant, 4th wall-busting sequel, with a giddy mix of groaners and knee-slappers. But, remember the other effective trait of a Rocky and Bullwinkle cartoon? It came in short, sharp tastes, not a 90-minute overload.
Despite all its frivolity, that is the problem with The Adventures of Rocky and Bullwinkle. After a surprisingly savvy and funny introduction, this wildlife road comedy can't generate enough smart-ass creativity to sustain its feature length. And as the appearance of well-timed cameos grab most of the movie's laughs later on, it's sadly apparent that those walk-ons (thank you John Goodman, Whoopi Goldberg, Billy Crystal, and others) become a crutch.
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