Kelly Osbourne says she chose pretty pastels and bold brights for her new MAC Cosmetics range because they appeal to her personal aesthetic.
Kelly Osbourne's MAC Cosmetics range was inspired by her own style.
The 'Fashion Police' host and her mother Sharon Osbourne have collaborated on a two-part range of eye shadows, lipsticks and skin make-up for the high street retailer, and the 29-year-old star has revealed she was her own biggest inspiration.
Kelly said during an interview with ET Fashion: ''I keep giggling when I say this because I was my inspiration, and I know it's really narcissistic to say.
''But I wanted to stay true to me and the colours I love, but at the same time, kind of slightly tweaking them a bit so they're a bit more for every woman because I know my taste isn't for everyone.
''So I had to leave my ego at the door with this, and really think about it.''
The purple-haired star is known for her fearless love of fashion and bold use of colour, but was still impressed she picked such on-trend shades including lavender and neon pink for the limited-edition line when she was making her choices over a year ago.
She enthused: ''It's insane to me that the colours I picked [initially] - having no idea where the fashion world was going - somehow I was a bit ahead of them with it.
''I was like, 'Wow, I can't believe this actually worked,' and we pulled this off with the colours I wanted to go with.''
While Kelly's products are bright or pastel-coloured, Sharon's looks feature more bronze tones and deep reds hues.
The mother and daughter duo's 26-piece range sold out within hours and the star couldn't have been more proud.
Kelly posted on Twitter: ''Can't believe My @MACcosmetics collection sold out online before the sun even came up today thank you so much for your support I love you guys.''
The line also includes make-up tools, a mineralized face duo, lip pencils, eyeliner and blusher.