Kellan Lutz's clothing brand isn't for ''fashionistas''.
The 'Twilight' star unveiled the Pre-Spring 2014 collection of his casual knit line, Abbot + Main, in Las Vegas on Monday (19.08.13) and said his focus is always on comfort, especially after spending months filming 'Hercules 3D' in Bulgaria.
He told WWD: ''It's all about comfort. We're not this fashionista brand.''
The star's new offering proved more sophisticated than ever, with stand-out pieces including a men's Sherpa jacket with a knit trim and a women's coral t-shirt with innovative stitching.
Abbot + Main has also branched out into children clothing and Lutz's business partner, designer Danny Guez, revealed they were going to incorporate materials like chambray and twill into next season's looks.
Kellan added: ''You have to evolve with the business, but stay true to who you are.''
The 28-year-old stud set up the casual clothing company 2011, naming it after an intersection in his old neighbourhood of Venice Beach, California.
His inspiration came from his own experience as a teen model, which gave him access to top designers and photographers from the age of 14.