Country star Keith Urban has asked fans to help him create a TV commercial for his new cologne.
The You'll Think of Me hitmaker recently announced the upcoming release of his first men's fragrance, Phoenix, and now he's recruiting his followers to create and feature in an ad for the product.
Participants have been invited to upload a 30-second video clip to YouTube.com, which will be reviewed by contest creator People.com.
The lucky winner will be hand-picked by the singer and the footage will be used in his official Phoenix ad.
The winner and 10 finalists will also receive tickets to an Urban concert as well as a special fragrance package.