Katy Perry has launched her Make Roar Happen campaign in order to raise money for resources for teachers and students throughout the US. She also, in collaboration with Staples, made a $1 million donation to the cause.
Thursday (12th June) saw the launch of Katy Perry's latest philanthropic venture in Los Angeles. The 29-year-old appeared at the Nokia Theater in L.A. and launched her Make Roar Happen campaign in collaboration with Staples. Perry is currently having a short break before commencing the US leg of her The Prismatic World Tour. She will begin touring in North Carolina at the end of the month.
Katy Perry's Make Roar Happen campaign supports teachers.
The Make Roar Happen project will raise funds to provide materials for teachers and students. The venture is in conjunction with Staples, who have emphasised their long term commitment to teachers. Speaking to the WSJ, Staples executive Alison Corcoran said "Make Roar Happen with Katy Perry builds on Staples' commitment to teachers in a new and engaging way." Publicity was evidently the motivation behind the unlikely collaboration and Corcoran also emphasised the importance of using Perry's influential position. She said "With music that inspires people worldwide, Katy Perry is a powerful voice to encourage people to 'Roar' and recognize teachers for their impact both inside and outside the classroom. Our $1 million donation will help teachers supply their classrooms just in time for back to school."
Katy Perry is about to start the US leg of her Prismatic World Tour.
At the event, Perry spoke of her reasons behind her support of an educational charity. The 'Roar' singer claimed education was part and parcel of the American dream, as CBS reports. She said "I'm an American girl that had a dream, executed a dream, came from nothing, and that really is the American dream. I'm happy to be that example and hopefully inspire other people to do that." Perry continued by stating her belief in the importance of education, especially for women. She said "I really believe knowledge is power, especially for females. I feel like our education makes us more confident."
Katy Perry's Make Roar Happen venture funds resources for teachers and students.