Pop star Katy Perry has become an investor in snack food brand Popchips.
The Teenage Dream hitmaker will also serve as the firm's new face in an advertising campaign, set to premiere this autumn (12).
Recalling her first taste of the all-natural crisps, she says, "I was hooked after my first bite! I remember it was late at night, and I was craving a midnight snack without the guilt. The bag stood out... and I was pleasantly surprised when I read the back of the label and saw that it was a healthier choice."
Perry isn't the only celebrity to invest in Popchips - actor Ashton Kutcher and rapper Sean 'Diddy' Combs have also poured their cash into the company.