Twitter is a useful tool for celebs; they can talk directly to their fans, creating a brand of their own. Just think how much Justin Bieber's twitter profile is worth with over 34m followers.
But it's also useful to air your contrition for an ill-thought comment to the press. You can let the media resell a story by tweeting the right thing, and that's what Katie Price has done, or at least tried to do, after calling Kelly Brook a 'heifer'. She posted, "I don't think girls read sun col right as I never slagged off bigger girls my sister is bigger and curvy women are sexy and men prefer that," as well as saying, "I was saying she looks bigger than normal which she does but she is still stunning!if I put on weight people say I'm pregnant I cant win." Part of the problem was calling her a heifer, Jordan, no one really likes to be called that.
The comments, written in her Sun column, make unconfortable reading, especially after the fact. "Kelly Brook is a brilliant role model for young girls because of her curvy figure. Every mum should make her daughter look at the recent set of pictures that show Kelly modelling her latest New Look range in Miami." No problem so far, right? "They don't appear to be airbrushed and I'm FLABbergasted to see how big Kelly really is." Oh, right. Well, surely that's the worst of it? "Rumour has it she's been hanging out with our mutual ex Danny Cipriani. Knowing him, I guess she's probably been doing a bit of comfort eating. You're a heifer, Kelly, but still a hot one." Oh, Katie.