The Annie Leibovitz shot campaign represents a change of direction for Marks & Spencer.
Myleene Klass, Twiggy and Louise Redknapp and dancing around as the latter's husband Jamie acted as DJ. We all remember the Marks & Spencer advert. We don't really want to, but we do.
A Host of Stars Including Tracey Emin [Back Left] and Kate Piper [Far Left] In Marks & Spencer's New Campaign
However, there appears to be a sea change at the British retailer - especially in the marketing department. This year's autumn womens-wear campaign will feature the likes of artist Tracey Emin, veteran actress Helen Mirren, Katie Piper - the victim of a heinous acid attack turned campaigner and television personality, female boxer Nicola Adams, author Monica Ali and US Vogue's Creative Director, Grace Coddington.