British singers Katie Melua, Natasha Bedingfield and Ms Dynamite are the faces of a new campaign to promote awareness of poverty-stricken children.

The Feed a Child for a Year initiative, which was launched at London's Hard Rock Cafe on Wednesday (2NOV05), hopes to draw attention to the one billion children in Third World countries who are crippled by poverty.

R+B star Ms Dynamite says, "There are thousands of kids who are under nourished or malnourished.

"It does not have to be like that. It is so unnecessary."