Kate Upton 's highly anticipated makeover for Vogue magazine is finally here. She may be one of the world's biggest models at the moment, though she looks almost unrecognizable in a new shoot for the July issue of fashion bible. The swimsuit model shows her more conservative side, covering up a selection of sophisticated fall clothing.

Upton - famous for sporting a skimpy red bikini on this year's Sports Illustrated Swimsuit Edition - instead struts her stuff in a knee length dress, knee high boots and a striped coat with fur collar. In fact, she's barely flashing any skin at all, a far cry from her risque shoots from Sports Illustrated, and more recently GQ magazine. In the accompanying interview, Upton tells Vogue, "I'm from Florida, where your whole wardrobe is flip-flops, cutoffs, and bikinis.Now I enjoy fashion so much, but I don't think people realize it, because I'm always in a bikini!". In the latest issue of Gq, she dons a patriotic red, white and blue bikini while licking a similarly American looking popsicle. Though Victoria's Secret reportedly shunned the model, Vogue editor Anna Wintour obviously had other ideas, and the shoot is already gaining rave reviews from Upton's Twitter followers.

The model is largely self-created internet phenomenon having embraced social media throughout her rise to fame. A YouTube video of her dancing at a basketball game in Los Angeles went viral, as did a notorious scantily-clad clip of Upton performing the 'Cat Daddy' dance routine, directed by Terry Richardson.