Sexy supermodel Kate Upton has signed up to front a new anti-bullying campaign.
The Sports Illustrated cover girl has filmed a public service announcement for, urging parents and children to help stamp out bullying in schools.
In the ad, Upton states, "Thirteen million kids will be bullied in the U.S. this year... It's a widespread and serious problem... It's not a phase children should have to go through."
And she also suggests parents should display "model behaviour by treating others with respect".