The project in support of Amnesty International features a collection of short films in which a celebrity participant is shown wearing a black balaclava, in the style of the Russian punk stars. At the end of the footage, they pull the mask from their face to reveal their identity.
Moss, Love and Gillespie all filmed clips, along with actor Colton Haynes, models Liberty Ross and Erin O'Connor, and members of the fashion industry including milliner Philip Treacy and designer Gareth Pugh, who helped put the project together with celebrity snapper Nick Knight.
A statement about the project reads, "Pugh and Amnesty International (have joined the) fight against the prejudice and violence directed towards the Lgbti (lesbian, gay, bisexual, transgender and intersex) community in Russia. Pugh and longtime collaborator Nick Knight... asked respected figures from across the fashion community... to demonstrate their opposition to homophobia by participating in striking 20-second short videos."
Russian officials have come under fire in recent months over the country's stance on gay rights and members of all-female rock collective Pussy Riot have been vocal opponents of Russian President Vladimir Putin.