Supermodel Kate Moss has helped launch a new charity set up in remembrance of her friend who died in 2004's Indian Ocean tsunami. The British beauty was devastated when she learned model booker Samantha Archer Fayet, who she befriended early in her career, had died in Thailand along with her six-month-old daughter Ruby Rose. The SamandRuby charity, which has been set up by Samantha's husband Patrice Fayet, will be funded by sales of a new rose created in their memory. Moss says, "Sam was one of my oldest and closest friends. If my support for the charity helps kids get a better education and start in life, it's the least I can do in memory of Sam and Ruby Rose."