Kate Moss is the new face of ELEVENPARIS.

The 39-year-old supermodel has been chosen by the French fashion label to head their Spring/Summer 2014 campaign, with the ready-to-wear label praising her edgy yet effortless style.

Dan Cohen, co-founder of ELEVENPARIS, told MailOnline: ''For us, Kate Moss was a natural choice to be the new face of the brand.

''Her unique style and her own close relationships with the music industry perfectly sum up what we always try to convey through our collections.''

ELEVENPARIS have previously cast other high profile names in their ads, including rockstar and actor Lenny Kravitz, the godfather of punk rock Iggy Pop, British model Daisy Lowe and Sky Ferreira, who has recently been named as the new face of Redken.

This year alone, Kate has appeared on the cover of Playboy's January 2014 issue, celebrating their 60th anniversary by posing nude in a racy editorial spread, has designed a collection for Carphone Warehouse and has also been involved in campaigns such as St Tropez '13, Versace A/W '13 and Rag and Bone S/S '13.

Kate was presented with the Special Recognition Award for her illustrious career at this year's British Fashion Awards ceremony and was heralded by Marc Jacobs as an ''inspiration'' to designers and stylists worldwide.