Model Karlie Kloss has become the face of Juicy Couture and is helping overhaul the brand's image.
Karlie Kloss has become the face of Juicy Couture.
The stunning model appears in the latest campaign for the luxury sportswear brand and she impressed everyone on the shoot with her talent and work ethic.
Juicy Couture creative director LeAnn Nealz said: ''We love all that Karlie embodies - her playful spirit and amazing enthusiasm bring so much life to the images. She was our first choice to front the new collection and we absolutely adore Inez & Vinoodh's photographs.''
LeAnn also revealed how Juicy Couture have spent the past two years trying to overhaul their image and offer more to clients.
She told vogue.co.uk: ''Our field of vision is very open. When I first arrived everyone's perception of the brand was that we were just a tracksuit. We've tried to make the brand a bit more sophisticated and elevate the quality of our designs and their details. It feels new and young and rooted in our American Californian spirit. Juicy is definitely pushing new boundaries by expanding our fashion offering - our new jeans, statement outerwear, and fashion pieces are all front and centre of this new campaign.''