Rapper Kanye West is reportedly heading back to France to hit the stage as a guest speaker at the Cannes Lions International Festival of Creativity.

The outspoken Touch The Sky hitmaker, who celebrated his wedding to reality star Kim Kardashian in Paris last month (May14), has been tapped as a surprise addition to the line up for the advertising seminar Technology, Culture and Consumer Adoption: Learning to Read the Cultural Landscape, which will take place on Tuesday (17Jun14), according to the New York Post.

West, who has been vocal about his passion to push the boundaries of art, fashion and technology in everything he does, will discuss the links between digital advances and cultural evolution alongside former music executive Steve Stoute and financier Ben Horowitz, co-founder of venture capital firm Andreessen Horowitz.

The musician won't be the only celebrity speaker at the annual event - former Baywatch star David Hasselhoff helped to kick off the 2014 Cannes Lions on Sunday (15Jun14) by delivering a speech about brand relevance at the very first seminar of the festival, while actress Sarah Jessica Parker and director Spike Jonze have also taken part in talks.