Rapper Kanye West has partnered his Donda creative house with Jay Z's Roc Nation record label as part of a management makeover.

The new venture will focus on "West's international recording brand and worldwide touring ventures", according to a statement on the Roc Nation website.

West currently has no musical artists signed to Donda, but he used the label to design the Watch The Throne tour, the seven-screen surround vision experience in Cannes, France, the short film Cruel Summer and album packaging for several artists including rappers 2 Chainz and Lil Wayne, according to AllHipHop.com.

West launched the company, which is named after his late mother, in 2009.