Fresh from his much-mocked Bbc interview earlier this month (Oct13), in which he branded himself a "musical genius", the outspoken rapper has put himself up for criticism once again by questioning who is America's real power couple.
Slamming Vogue bosses for snubbing his reality Tv star girlfriend as a cover star, he insisted Americans are more captivated by his relationship, making Kardashian perfect fodder for the fashion bible.
Speaking to Ryan Seacrest on his radio show, he said, "There's no way that Kim Kardashian shouldn't be on the cover of Vogue. She's like the most intriguing woman right now. Barbara Walters is calling every day.
"And, collectively, we're the most influential, especially with clothing. Nobody is looking at what (President) Obama is wearing."
He went on to claim that the First Lady's inability to pose for provocative pictures like Kardashian, who recently posted a snap of her famous butt on Instagram.com, sets her behind in the fame stakes.
West added, "Michelle Obama can't Instagram a pic like what my girl Instagrammed the other day. It wasn't about the suit, it was about the girl."