Kanye West, the global rapper with a reported net worth of $100 million, says he cut ties with Nike and formed a partnership with Adidas because he gets royalties in the new arrangement and has to "provide for my family." In case you unfamiliar with Kanye's little set-up, he's marrying the multi-millionaire reality star Kim Kardashian.
"I took the adidas deal because I have royalties and I have to provide for my family," he said, "Whatever is official, non-official, official-what y'all gonna see is I'm gonna be the Tupac of product."
"I'm gonna be the first hip-hop designer and because of that I'm gonna be bigger than Wal-Mart."
During his now infamous interview with BBCs Zane Lowe, Kanye claimed that all he needed was a joint-venture partnership to achieve breakthrough his fashion design aspirations. The whole thing turned into a rant, though somebody at Adidas was listening and they're happy to stump up the cash.
Kanye West [L] and Kim Kardashian [R]
In this week's interview, Kanye once again spoke of his frustrations at his difficulty cracking the fashion business, "What I want to express is yes, there are things that hold me back because I'm black but there's also reasons why I'm there because I'm black," he said, "They need a token. But since I'm the token I'm gonna spend my token and take the train all the way home. I'm gonna wear tight jeans like a white boy and a big chain like hip-hop."
Kanye ended his interview by saying, "I have a meeting with a corporation actually and I don't want to be late and prove any stereotypes."