Kanye West, rapper, singer and record producer, is now adding technological entrepreneur to his resume, sort of. In a series of bizarre Twitter posts, West outlined plans to create a new design company named Donda, which the rapper says "will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas (sic)".
Kanye, who recently collaborated with long-time pal Jay Z for 'Watch the Throne', said he was assembling a team of architects, writers, publicists, social media experts, app guys, managers, car designers, clothing designers, video game designers, tech guys, lawyers, bankers, doctors and DJ's, to create 22 separate divisions of Donda. Despite refusing to reveal what the company would actually do - he declared, "We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel". When pushed by Twitter fans to reveal more about the project, West said he was trialling a project titled '2016 Olympics' while he also spoke of his ambition to "design the MTV awards". In one of his more ambitious posts during the lengthy Twitter session, the rapper said, "We can collectively effect the world through design. We need to pick up where steve jobs left off". Apple boss Jobs, who passed away in 2011, is often credited for changing people's relationship with technology, especially the way in which we consume music and video.
Despite his palpable excitement for Donda, Kanye certainly isn't the first musician to head into the world of technology. In fact, Will.I.AM embarked on a similar project last year with his company 'Will.I.Apps. Icelandic singer Bjork formed a creative partnership with digital artist Scott Snibbe to create her album 'Biophilia' - partly recorded using an iPad.