While ABC, Fox, NBC and Kaley Cuoco’s Big Bang Theory network, CBS are all in a legal battle with Dish over their Auto Hop feature, the actress sent out a paid-for tweet advertising the service.
The Wrap managed to get a screen grab of the tweet before it was taken down. And when a tweet is taken down, someone, somewhere is in trouble. "Amazing! Watching live TV anywhere on the #Hopper looks pretty awesome! Now where can I find a tiny beer? #ad" Auto Hop allows people to watch previously aired primetime shows without commercials. But the people at Dish, who run the service, would have had no idea just how much attention their product would be getting beyond her 1.2m followers. "We've reached out to several different celebrities and those with influence for sponsored tweets and so I think she's one of many folks," Dish spokesman John Hall told TheWrap. "Our goal is to introduce our products and services to consumers. We find people that consumers are paying attention to." The networks have a problem with ad-skipping because it pays for the shows they put on. CBS CEO Les Moonves went as far as to say the service is"illegal.”
Cuoco with her Big Bang Theory cohorts
Cuoco is rather receptive to doing ads. She appeared in a Super Bowl ad for Toyota last month, and did a series of Priceline ads with William Shatner, who, with his recent Oscars cameo, must be up to something.