Justin Timberlake is hoping to revive legendary Memphis, Tennessee soul studio Stax after making a deal with label bosses to help turn his pal MATT MORRIS into a big star. Morris is Timberlake's first signing to the fledgling label, which will run out of the pop superstar's native Memphis, according to Rolling Stone magazine. Stax Records was a major contributor to the pop music landscape throughout the 1960s, producing hits by soul superstars like Otis Redding, Wilson Pickett and BOOKER T + THE MGS. The site of the original Stax headquarters was turned into a soul music museum and education centre in 2002.