The Canadian pop sensation is moving into a more ambient R&B realm it seems, as he teases the instrumental for new track 'Heartbreaker'
Justin Bieber was busy teasing his fans over the past few days with some cryptic references to a mystery 'gift' through Twitter and on Monday (July 15) we finally got to see what this 'gift' was; a commercial for his new fragrance and a website to go with it. Seems like quite the anti-climax right? Well the commercial isn't as straightforward as it may seem at first mention because it was soundtracked by a brand spanking new backing beat to a previously unheard song, 'Heartbreaker,' a song that might very well be his next step in his musical journey.
Fans are already loving the snippet from the new track
Justin has won legions of fans across the globe for his anthemic pop songs, but like any artist, Justin isn't one to become boxed into his own little teeny-bopper world and 'Heartbreaker' looks to be his first move towards a more contemporary and 'grown-up' sound. Described as a 'musical journal' rather than a conventional Bieber album by his manager, Scooter Braun, the 30-second clip is more Justin Timberlake than Justin Bieber and this 'journal' could very well be the the musical direction that transforms the Canadian teen sensation from everyone's favourite pop singer to hate on, to a critical darling. It might not, but for the sake of music, we hope it does.
Already, fans are setting social media sites alight with their praise for the snippet of 'Heartbreaker' and with Justin promising fans that the track will be arriving soon, who knows where it could take him in terms of cementing his place in musical history. Like the track, Justin has been quiet about when the as-yet-untitled follow-up to 2012's Believe will hit shelves, not that 'Heartbreaker' hasn't already gotten fan's excitement levels through the roof already.
As well as his next album, Justin also has a new film coming out too titled Believe 3D, which documents with Believe World Tour and will be out sometime in 2013. The film will be a follow-up to Justin Bieber: Never Say Never, with Jon M. Chu returning to direct.
Justin is pushing hard... for a new musical direction