Julianne Moore is the new face of Reed Krakoff.

The 'Crazy, Stupid, Love.' actress has landed a contract as the face of the brand's 2013 Autumn campaign, which is due for release in September.

Speaking to Women's Wear Daily, Krakoff - who resigned as CEO of Coach in April to focus on his solo label - explained Julianne's ''combination of personal strength, confidence and a subtle sensuality, which is strongly reflected in the imagery'' made her the perfect subject for the ads.

The 52-year-old star knocks back the years in the minimalistic photos shot by the New York-based designer himself. Posing seductively in a printed tank top, she leans towards the camera with her red locks framing her face.

Julianne - who is currently in negotiations to join the upcoming 'The Hunger Games: Mockingjay' film - is seemingly a natural at modelling after snapping up several lucrative campaigns.

She was picked as the face of L'Oreal Paris in 2012 and graced Talbot's Spring 2011 campaign after consecutive Spring/Summer and Winter/Fall seasons fronted ads for Bulgari in 2010.