Julianne Moore has landed a contract as the face of Reed Krakoff's 2013 Autumn campaign, due for release in September.
Julianne Moore is the new face of Reed Krakoff.
The 'Crazy, Stupid, Love.' actress has landed a contract as the face of the brand's 2013 Autumn campaign, which is due for release in September.
Speaking to Women's Wear Daily, Krakoff - who resigned as CEO of Coach in April to focus on his solo label - explained Julianne's ''combination of personal strength, confidence and a subtle sensuality, which is strongly reflected in the imagery'' made her the perfect subject for the ads.
The 52-year-old star knocks back the years in the minimalistic photos shot by the New York-based designer himself. Posing seductively in a printed tank top, she leans towards the camera with her red locks framing her face.
Julianne - who is currently in negotiations to join the upcoming 'The Hunger Games: Mockingjay' film - is seemingly a natural at modelling after snapping up several lucrative campaigns.
She was picked as the face of L'Oreal Paris in 2012 and graced Talbot's Spring 2011 campaign after consecutive Spring/Summer and Winter/Fall seasons fronted ads for Bulgari in 2010.
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