Dame Judi Dench's final turn as James Bond's boss M has helped movie mogul Harvey Weinstein win an appeal to lower the age rating for the actress' new film.
The Brit brought her Skyfall character back from the dead for a skit aimed at winning over bosses at the Motion Picture Association of America's Classification and Ratings Administration Board, who had slapped a restrictive 'R' rating on her film Philomena.
The ruse has now paid off as executives at The Weinstein Co. have won their appeal to land a family-friendly Pg-13 rating.
Producers argued that the film's two 'f' words did not warrant an 'R' rating.
The film's star Steve Coogan joined Twc executives at the appeals hearing in Los Angeles on Wednesday (13Nov13).
A jubilant Weinstein says, "We owe this victory to Barbara Broccoli, producer of the James Bond series, Daniel Craig and Sam Mendes who because of their relationship with Judi Dench gave permission to spoof the ratings system using the M character.
"We know that went a long way into shedding light on the themes of the movie and the fact that the Pg-13 rating was correct. We are glad the Mpaa has a good sense of humour and, with the co-operation of Barbara and her team, it was proven once again no one does it better than James Bond. And my sincerest congratulations to Steve Coogan, who went to the Mpaa and defended the case personally."
Coogan also wrote the screenplay for the film, about an Irish woman on a hunt for the son who was adopted as a child without her permission.