Joseph Gordon-Levitt is fast expanding his share in the market called ‘creative’. Not simply an actor any more; the writer, director and CEO of production company Hit Record is making a TV show.

"These guys are doing things a little bit differently," Levitt said in the YouTube video blow, referencing the network his show will go on. "And I think they have a lot of smart ideas." So what will this show be? “Hit RECord on TV is gonna be a new kind of variety show,” JGL explains. “I’ll host the show and also direct our global online community to create short films, live performances, music, animation, conversation, and of course, more! Each episode will be focused on a different theme. And like always, anybody with an internet connection is invited to contribute.” And on this note, he wants people to get involved. All the separate aspects of the show, he wants contributors. "This is not a joke, this is not a marketing gimmick," Levitt said. "This is an invitation."

Joseph Gordon Levitt

Gordon-Levitt and his Hit Record button

No doubt, people will see this and think dollar signs, and while Hit Record say they’ll pay you for any contribution you make (that gets shown, of course), the sheer number of applications now will make it a truly competitive goal. Still, getting thousands of unknown creative people, who would be happy to work for free – therefore delighted to work for pittance – is a canny move from the smart young actor.