In the film, our hero Joey and his two film school pals decide to head to Mexico, where they've been invited to a Halloween party by an unknown person named Hector. Of course, they go, and along the way, they meet some lovely California girls, are cured of food poisoning by a witch doctor, and Joey (as "Johnny Orpheus") is given a potion that allows him to read women's minds. And this Hector fellow begins to appear to Joey and others in visions -- and he's one bad dude, maybe the devil himself!
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The beautifully shot advert was released on Sunday and has become a significant hit.
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